Client: Willshee’s Waste and Recycling
Focus: Providing strategic PR and communications counsel and expertise to support ambitious growth plans.
Willshee’s is an established, successful family-owned recycling and waste management company based in Burton-on-Trent employing over 100 people. The business has ambitious growth plans, is investing significantly in new technology and people. FCM has created and continues to manage a PR and communications strategy to support its growth plans, primarily up weighting its engagement with key stakeholders including customers, employees, government, community and local media.
- The Willshee’s team has a forwarding looking commercially focused PR and communications plan and new channels in place to support the growth of the business.
- The development of a well-resourced content bank has up-weighted Willshee’s presence in the local and trade press (print and online) and across social media.
As a business that is growing fast and with big ambitions for the future, we needed to upscale our marketing and PR. Having started working with FCM, our profile has increased significantly and we are now collaborating together to achieve our internal and external communications’ goal.
Dean Willshee, managing director of Willshee’s Waste & Recycling
Midlands Insider – 22nd May 2019 – Waste and recycling firm wins Hobbycraft contract
Skip Hire Magazine – May 2019 – Willshee’s to help Hobbycraft get greener
Love Business East Midlands – 3rd May 2019 – Willshee’s to help Hobbycraft get greener
www.Letsrecycle.com – 30th April 2019 – Willshee’s take on new operations manager
Greater Birmingham Chamber of Commerce – 24th April 2019 – Waste firm recruits operations manager
Skip Hire Magazine – 18th April 2019 – A touch of frost for Willshee’s