Managing growing leadership profiles

Client: Fleur Robinson
Focus: Managing growing leadership profiles



Burton Albion Football Club continues to thrive in League One of the English Football League and at the helm of the commercial side of the business for many years has been Fleur Robinson.

Commercial director Fleur Robinson has been involved in the club nearly all her life and testament to her experience and achievements, in 2016, she was appointed as a Council Member of The Football Association. This appointment increased Fleur’s profile significantly and FCM was delighted to be selected to provide flexible PR consultancy services in 2016.

Over the last four years, FCM has provided services including media relations, copywriting, media training and photography.


  • FCM created and evolved a media toolkit compiling all collateral required to seek proactive media opportunities including: a message ‘house’ and proof points, profile copy, feature copy and photography.
  • PR planning to capture the priority areas to execute.
  • Sourcing opportunities to take part in industry events and give opinion.
  • Arranging exceptional profile photography.
  • Providing media and communications training to build awareness of what makes a good story and how to prepare for and take part in media interviews.
  • Results

    • The client’s profile has been raised significantly, featuring in a number of news and feature articles in target publications.
    • BTEC identified Fleur as an ambassador after seeing a piece of coverage secured by FCM. FCM negotiated a deal for the client who has since presented an award at the BTEC national ceremony and her profile and film appears on BTEC’s website alongside Peter Jones, also an ambassador for BTEC.


    The FCM team has successfully raised my profile to a wider audience over the last three years. More importantly the team continues to add great value to many aspects of my world, whilst developing new links to support our business growth. I’ve seen FCM grow over the last two years and every associate I have worked with has been an expert in their field and delivered an exceptional level of service. I have no hesitation of recommending FCM for anyone looking for PR and Communications support 


    Fleur Robinson, Commercial Director, Burton Albion Football Club

    Media Coverage

    Commented extensively in various Midlands online business media – Burton Mail

    Fleur features in a number of high profile articles and campaigns – YouTube as a BTEC Ambassador

    Fleur shares her story – Women in Football network