Client: Fleur Robinson
Focus: Managing growing leadership profiles
Burton Albion Football Club continues to thrive in League One of the English Football League and at the helm of the commercial side of the business for many years has been Fleur Robinson.
Commercial director Fleur Robinson has been involved in the club nearly all her life and testament to her experience and achievements, in 2016, she was appointed as a Council Member of The Football Association. This appointment increased Fleur’s profile significantly and FCM was delighted to be selected to provide flexible PR consultancy services in 2016.
Over the last four years, FCM has provided services including media relations, copywriting, media training and photography.
- The client’s profile has been raised significantly, featuring in a number of news and feature articles in target publications.
- BTEC identified Fleur as an ambassador after seeing a piece of coverage secured by FCM. FCM negotiated a deal for the client who has since presented an award at the BTEC national ceremony and her profile and film appears on BTEC’s website alongside Peter Jones, also an ambassador for BTEC.
The FCM team has successfully raised my profile to a wider audience over the last three years. More importantly the team continues to add great value to many aspects of my world, whilst developing new links to support our business growth. I’ve seen FCM grow over the last two years and every associate I have worked with has been an expert in their field and delivered an exceptional level of service. I have no hesitation of recommending FCM for anyone looking for PR and Communications support
Fleur Robinson, Commercial Director, Burton Albion Football Club