Client: Malone Group
Focus: Full service support to launch UK division of global business
Malone Group is trusted by global organisations to deliver projects safely while managing technical and compliance risk. In January 2018, FCM was appointed by Malone Group to provide PR and communications services to support the official opening of its new UK head office and communicate the continued expansion of the business.
Time was of the essence for this project. FCM was able to begin work immediately and source all of the services required from its broad range of associates.
With the head office of Malone Group being in Dublin, the FCM team was central to organising this launch whilst liaising with the head office team and meeting on site to discuss plans. Our local knowledge and the number of associates we have on board to support was welcomed by Malone Group.
The launch story was at the heart our strategy and FCM created content, including press releases, social media posts and invitation text. We also teamed up with our associates to deliver exceptional photography, film, event production and catering, all of which provided cost effective and outstanding results for the project.
Securing media coverage for the client was very important and we proactively contacted target media on behalf of Malone Group to generate articles and interview opportunities.
In the run up to the event we supported Malone Group with event management expertise, including liaising with the local MP, and sharing local business contacts.
FCM went on to support Malone Group with media services to announce the launch of their Canadian division.
- Malone Group had a very successful launch and all elements of the event production went smoothly and to plan.
- FCM achieved above expectations in media coverage which included a front page lead article in the Burton Mail, with many additional regional and trade press articles.
- The photography and film created from the event provided the collateral to continue telling the Malone Group success story on their website and with customers across the globe.
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