Project: Media attention secured for investment story

Client: Ischebeck Titan UK Ltd

The background

Maintaining strong relationships with our clients is key to our success, especially when working on a project basis.

In autumn 2019 we were asked by groundwork engineering specialists Ischebeck Titan to work on a PR project to generate media coverage which showcased their extensive investment in the UK and overseas.

Inputs

Following a face to face briefing, our team of associates worked closely with the marketing manager to create an interesting regional and trade media story – supported by a range of professional photographs taken at the company’s new HQ in Burton on Trent, Staffordshire – all project managed by our associates.

The results

As predicted, the strong investment story attracted a great deal of media attention:

• A page feature in regional newspaper the Burton Mail
• Membership channel support by the Greater Birmingham Chamber of Commerce
• News stories in: Business Live, The Business Desk (East & West Midlands), Love Business East Midlands and Concrete Magazine.

A word from the client

“It was a pleasure to again work with Tracey and Bron of FCM. Their approach ensures that our objectives are fully understood; they really take time to learn about our business and marketplaces, to ensure our message is communicated effectively. We had some great engagement from local and trade press as a result of the article – thank you!” Leah Coleman, Marketing manager

If you require retained, interim or project based PR or Communications support please get in touch for a free no obligation chat.