Launch of the UK division of a global business

Categories: Manufacturing
Client: Malone Group
Focus: Introducing Malone Group to a UK audience
Seven men representing Malone Group, Burton Albion FC and the Burton & District Chamber of Commerce at the official opening their UK HQ in Burton
eight men at business event in suits
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Background

Malone Group is trusted by global organisations to deliver projects safely while managing technical and compliance risk. FCM was appointed by Malone Group to provide PR and communications services that supported the official opening of its new UK head office and was also tasked with communicating the continued expansion of the business.

Time was of the essence for this project and FCM was appointed to put in place a strategy with immediate effect. We quickly created a dedicated team from our associates to ensure we delivered a top-level service.

Inputs

  • The Malone Group head office is in Dublin, so having a PR and communications team with extensive local knowledge was vital for this ambitious company.
  • The launch story was at the heart our strategy and we created a wide range of content, including press releases, social media posts and invitations. Our exceptional photography, film and event production associates ensured the UK head office launch went smoothly and we also engaged caterers. Our approach was cost effective and produced outstanding results.
  • Securing media coverage for the client was crucial and we proactively contacted target media on behalf of Malone Group to generate articles and interview opportunities.
  • In the run up to the launch event, we supported Malone Group with event management expertise, including liaising with the local MP and sharing local business contacts.
  • FCM went on to support Malone Group with media services to announce the launch of its Canada division.

Results

  • Malone Group had a successful launch, with all elements of the event production going smoothly and to plan.
  • FCM achieved above expectations in media coverage, which included a front page lead article in the Burton Mail, with additional regional and trade press articles.
  • The photography and film created from the event provided collateral to continue telling the Malone Group success story on its website and with customers across the globe.